Privacy Policy

October 2023

Bumfeet ("Bumfeet," "us", "we" and "our") is committed to protecting the privacy of those who use, and order products on, our Website.

This "Privacy Policy" explains how information obtained through our Website is collected and used, and the ways in which we will protect the personal information that you provide, together with other information we may collect regarding your use of our Website ("Data"). Capitalized terms not defined in this Privacy Policy have the meanings given in our Terms of Use. This Privacy Policy is part of, and incorporated into, the Terms of Use.

By using and ordering products on our Website, you consent to the collection, use and transfer of Data in accordance with this Privacy Policy, our Terms of Use and our Purchasing Policy. Please read this Privacy Policy before using our Website. If you do not agree to this Privacy Policy, please do not use our Website.

What types of information do you collect?

We collect both "Personal Information" and "Anonymous Information" about our users. Personal Information is information that can be used to contact or identify you, such as your full name, email address, phone number and payment method, as well as information that is linked to such information. Anonymous Information is information that cannot be used to contact or identify you and is not linked to information that can be used to do so. It includes passively collected information about your activities on the Website and Service, to the extent that information is not linked to your Personal Information.

Website visitors can access and browse certain portions of the Website without disclosing Personal Information, although, like most website providers, we passively collect certain information from your devices, such as your IP address, browser information and/or unique device identifier ("UDID"). Please note that you can choose not to provide us with certain information, but this may limit the features of the Website you can access and use.

What data do you collect from me?

When you use our Website, we may collect data in the following ways:

Data you submit to us. You may provide us with Data about yourself from time to time, such as when purchasing an item, or by communicating with us (for example to request information about, or report a problem with, our Website or our products). This data may include Personal Information such as your name, address, e-mail, phone number and payment details.

From time to time we may ask you for feedback or offer you the chance to take part in competitions or surveys. These will be optional, though any Data you provide will be collected by us and used in accordance with this Privacy Policy.

Technical data we collect from you

Technical data, about your device and your visit, which is generated when you use our Website, will be collected by us. This may include:

Device data: we may collect Data regarding the type of device or platform (such as a computer or mobile device) used by you to access our Website. This can include Data about the device itself, its operating system, the web-browser type and version you use and your browser language and plug-ins. Additional Data may be collected when you access our Website from a mobile device, for example Data relating to your mobile network, device and telephone number.
Location data: your use of our Website may generate geographical Data, such as the location or time zone of a device or IP address.
Log data about your visit: use of our Website automatically generates Data about your unique visit. This can include uniform resource locators (URLs), Data about your internet service provider, the number and timing of clicks to and from our Website content; which products you view; page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Data about your interactions: our Website may provide you with the opportunity to interact with website content in certain ways, such as by sharing on social media. These interactions create Data, for example, the contents of a post or comment, or whether a story was shared using a particular social media network.

How and why do you use my Data?

We respect and protect the privacy of your Data, and it will only be used as necessary for the purposes set out below.

Data you submit to us.

We may use this Data in order to:

take and fulfill customer orders for products;
process payment for your products;
obtain credit authorisation from your card issuer;
contact you with any queries about your order;
optimise your experience when using our Website and allow you to use its interactive features;
contact you with relevant information about us, our Website and our products. If you do not wish to receive such communications you can unsubscribe at any time;
enable us to comply, monitor compliance with, carry out our obligations or exercise our rights under this Privacy Policy, our Terms of Use and our Purchasing Policy;
notify you about any amendments to the Privacy Policy, our Terms of Use and our Purchasing Policy; and
delete or anonymise your Data, and/or combine your Data with other Data we have collected.

Technical Data we collect

We may use this Data to:

administer our Website and for our own troubleshooting, analysis, testing, research and statistical purposes;
improve and optimise our Website and the way content is presented;
keep our Website safe and secure;
allow you to use interactive features of our Website;
enable us to comply, monitor compliance with, carry out our obligations or exercise our rights under the Privacy Policy, our Terms of Use and our Purchasing Policy;
measure the effectiveness of advertising, and deliver relevant advertising which matches user interests and preferences;
make suggestions about goods and services provided by us or third parties which may be of interest to you; and
delete or anonymize your Personalize Information, and/or combine your Personal Information with other Personal Information we have collected.

Data we receive from third parties

Data obtained from third parties may be used for the same purposes as Data you provide us or Data we collect, and may also be deleted or anonymised and/or combined with other Data we have collected.

Will you disclose my Data to third parties?

We will not sell, exchange or otherwise distribute your Personal Information to unaffiliated third parties without your consent, except to the extent required by applicable laws and regulations, or as set out in this Privacy Policy. If you do not want us to use or disclose Personal Information collected about you in the ways identified in this Privacy Policy, you may choose not to (a) provide your Personal Information at any time and/or (b) order products on the Website.

We may share and disclose Data we collect, including Personal Information, with the following third parties:

our subsidiaries, joint venturers, and/or other companies under common control - including without limitation, our parent company Palace Skateboards Limited in the UK, and its consultants and sub-contractors - in which case we will require them to honor this Privacy Policy;
our business partners, vendors, suppliers, consultants, payment processors, financial advisors, agents and sub-contractors - including without limitation, Shopify Inc., which we use to power our online store - in order to provide our services (for example where we enter into agreements with third parties who provide services to us or on our behalf); and
analytics and search engine providers that assist us in the improvement of our Website and the services we provide.

We may share and disclose Data we collect, including Personal Information, to third parties:

if Palace Skateboards undergoes a change of control or any of its business or assets are sold or transferred (in which case we may disclose your data to the prospective seller or buyer);
if Palace Skateboards or substantially all of its assets are acquired by a third party, in which case Data held by us about our Website users will be one of the transferred assets; or
if we are under a duty to disclose or share your data in order to comply with any legal obligation or legal process (for example, a court order), to enforce or apply our contractual rights or any other agreement, or to protect the rights, property, or safety of Palace Skateboards, our Website users, or others. This includes exchanging Data with other companies and organisations for the purposes of fraud protection.

We may also share aggregated anonymous information with others. "Aggregated Anonymous Information" is the combination of your Anonymous Information with the Anonymous Information of other users. Aggregated Anonymous Information does not allow you to be identified or contacted.

For how long do you store my Data?

We may retain data for as long as we require for the purposes for which it was collected or as is otherwise required by applicable law. If you cease using our Website, or the Privacy Policy, Terms of Use or Purchasing Policy are terminated, we may continue to process your data for a reasonable period. Once processing has been completed, we may securely delete or anonymise your Data.

How do you ensure my Data is secure?

We employ reasonable technical and organizational measures to ensure the security of Data and to protect your information from unauthorized access (and endeavor to only work with third parties who provide equivalent protections). However, the transmission of information via the Internet is not completely secure. We do our best to protect your Data, though we cannot guarantee the security of your Data transmitted to our Website and any transmission is at your own risk.

We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Website in the most expedient time possible and without unreasonable delay, insofar as it is consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

How can I update my Personal Information?

You may revise your Personal Information by contacting us directly at privacy@palaceskateboards.com. You may also modify or opt out of receiving messages sent for marketing purposes, or certain other communications, by following the unsubscribe instructions in such messages. Please note that despite any indicated marketing preferences, we may send you administrative emails regarding the Website or Service, including, for example, notices of updates to our Privacy Policy. In addition, we may be required to maintain certain Personal Information, or to maintain certain Personal Information for a period of time, in which case we will comply with your deletion request only after we have fulfilled such requirements. When we delete any information, it will be deleted from our active database, but may remain in our archives. We may retain your information for fraud detection or similar purposes. Note that if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot compel the deletion or modification of any such information by the parties to whom we have made those disclosures.

Your California Privacy Rights

California Consumer Privacy Act (CCPA)

If you are a California resident, this section applies to you. It describes how we collect, use and share personal information of California residents, and their rights with respect to their personal information, as defined under the California Consumer Privacy Act of 2018 (“CCPA”).

We do not sell your personal data.

Your Privacy Rights:

If you are a California resident, California law permits you to request Information regarding the:

Categories of personal information (as defined by applicable California law) collected, sold or disclosed by us;
Purposes for which categories of personal information collected by us are used;
Sources of information from which we collect personal information; and
Specific pieces of personal information we have collected about you.

In addition, if you are a California resident you may:

Opt-out of the sale or disclosure of your personal information, in some circumstances;
Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the services;
Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your personal information; and
Request deletion of your personal information by us and our service providers, in some circumstances.

You will not be discriminated against for exercising your rights under the CCPA.

How To Exercise Your Privacy Rights

To make a privacy related request, please email us at info@bumfeet.com

Please be aware that we do not accept or process requests through other means (e.g., via telephone, fax, chats, social media, etc.).

When you make a request, we may ask you to provide verifying information, such as your name, email, or phone number. We will review the information provided and may request additional information via email or other means to ensure we are interacting with the correct individual. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of personal information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.

Please allow up to 45 days for us to complete your request. Please note, these Privacy Rights are subject to exceptions, and in certain cases we may decline your request as permitted by law.

You may also allow an authorized agent to submit privacy related requests on your behalf. If you would like to do so, please submit a signed Power of Attorney naming the person who will be your authorized agent. This person may then submit privacy related requests on your behalf using any of the available methods we offer. Please email info@bumfeet.com.

Personal Information Collected or Shared in the Preceding 12 Months

We have explained our privacy practices in full in the other sections of this Privacy Policy. In this section, we provide a list of categories of personal information as set forth in the CCPA that have been collected, disclosed for business purposes, or sold for commercial purposes (as defined by the CCPA) during the preceding 12 months, as well as certain other information. Please see the other sections of the Privacy Policy for additional information and context.

Category of Personal Information	Business Purpose
Identifiers, such as your name, street address, phone number, IP address, or email address	We may use this information to respond to your questions, to enable you to participate in our programs, to process your registration with sites and apps, and for other business purposes such as order fulfillment.
Commercial information, such as a record of your purchases	We may use your information to provide you with products, to identify other products and offers that may be relevant to you, and for other business purposes.
Internet and electronic network activity information, such as information about your interactions with our Services	We may use this information to improve our Services, to better understand the visitors who come to our Services and what content is of interest to them, and for other business purposes.
Precise geographic location information, using technologies such as GPS or Wi-Fi	We may use this information to improve the quality, security, and relevance of our Services to our visitors and for other business purposes.
Other electronic information, including information you post in a public space on our site (such as videos or photos)	We may use this information to provide the services you ask for on our Services and for other business purposes.
Inferences about you	We may use this information to personalize your experience with us, and for other business purposes.
Characteristics of protected classifications under California or federal law, such as your gender	We may use this information for our equal employment opportunity program, and for other business purposes.

As discussed in the other sections of our Privacy Policy, we collect this type of information from you, through our interactions with you and others, and from third parties, and we disclose these categories of personal information within our companies and brands, to business partners and third-party vendors that provide us hosting, advertising, and other services, and as needed to comply with legal process. Your personal information may also be shared with third parties that you direct us to share your information with through our Services.

We share personal information with third parties in various ways as described elsewhere in this Policy. We do not consider the ways we share your personal information to comprise the sale of your information.

If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us via email at info@bumfeet.com.

Further, under California Civil Code sections 1798.83-1798.84,if you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to info@bumfeet.com.

How do you use cookies? What are cookies?

A cookie is a computer file consisting of letters and numbers which is installed on your device when you visit a website and which allow our Website to recognise a user and retain that user's preferences when they return. Cookies do not collect data, instead they serve to act as unique identifiers, or information caches, which can be used to identify a user's preferences, settings or previous activity and which in turn enable website operators to provide an optimised, improved and more individualised browsing experience.

Our Website may display advertising from third parties, who may set their own cookies providing information about the advertisement and user preferences. If you require further information about these you should consult the relevant third party's privacy policy.

Use of our Website may also result in Local Shared Objects (LSOs), including ‘flash cookies', being stored on your device. LSOs have a similar function to cookies, but are designed to function with specific applications (such as Adobe Flash Player). We may use local storage facilities in order to provide you with both online and offline functionality for our Website. For example, local storage may be used to store Website content on the device for access when the device is not connected to the internet.

Some internet browsers will temporarily store website data using a process known as ‘caching'. The creation of a website cache may improve loading speed and responsiveness and, in some cases, provide offline functionality. Most internet browsers support HTML 5 which permits website caching. Website caching typically requires greater storage capacity than cookies which, in turn, may provide greater improvements in speed and functionality.

How do you use cookies?

Cookies distinguish you from other users of our Website. For example, we use them to keep track of the contents of your shopping cart once you have selected an item, to store delivery addresses if the address book is used. This allows us to optimise your individual browsing experience and improve our service to you. Our partners, including Shopify, Paypal and Google Analytics, drop cookies on your device when you browse our Website and make purchases.

How do I disable cookies?

While we recommend that you allow the installation of cookies on your browser or device when using our Website, you are not obliged to do so and you can choose to disable cookies and LSOs by adjusting the settings for your browser or device. You can also delete those which already exist using the settings on your browser and/or device (however, this may interfere with your use of our Website and adversely affect your browsing experience).

What about amendments to this Privacy Policy?

We reserve the right to change, modify, add or remove portions of this Privacy Policy at any time and without prior notice, and any changes will become effective immediately upon being posted unless we advise you otherwise. However, we will not use your Personal Information in a way that is adverse and materially different from the uses described in this Privacy Policy without giving you an opportunity to opt out. Your continued use of the Service after this Privacy Policy has been amended and you have been notified shall be deemed to be your continued acceptance of the terms and conditions of the Privacy Policy, as amended. We encourage you to bookmark this webpage and review this Privacy Policy regularly.

If you have any questions regarding our Privacy Policy, you can contact us via email at info@bumfeet.com.